Lose fat after 40 without losing your muscle.
A 12-week coaching group for men and women 40 and up. You get a calorie and protein target set for you, a 3-day lifting plan, a weekly group call, and a written reply to your check-in every week. Capped at 12 people.
- 12 weeks
- Max 12 people
- Gym or home version
- $99/mo this week
Takes about 3 minutes. Daniel reads every application.
Who it's for (and who it isn't)
Good fit
- You're 40 or older, man or woman.
- You have fat to lose and want to keep or build muscle while you lose it.
- You've done diets before, lost weight, and gained it back.
- You roughly know what to do. Sticking with it past a few weeks is the problem.
- You can lift 3 times a week and fill out one check-in a week.
Not a fit
- You want contest or bodybuilding-show prep.
- You want a crash diet or a quick number by a set date.
- You want a guaranteed number of pounds. Progress gets measured, not promised.
- You can't commit to 3 sessions and a weekly check-in right now.
What you get
1:1 kickoff call
20 minutes with Daniel plus an intake form. You leave with your calorie and protein targets and a training plan fitted to your equipment and schedule.
Weekly group call
60 minutes, recorded. A short lesson, then Q&A on whatever you're stuck on. Miss one, watch the recording.
Training plan
3 full-body days a week, built to hold onto muscle during a cut. Gym version and home/dumbbell version. Adjusted every 4 weeks.
Nutrition framework
Your calorie and protein targets, a "default day" meal template, a grocery list, and a guide for eating out and family meals.
Weekly check-in
Weight average, waist, steps, sessions done, protein hit rate, and one sticking point. Daniel replies in writing within 48 hours.
Group chat
For day-to-day questions. Daniel answers twice a day at set times.
Progress tracker
A Google Sheets template for weekly averages, waist, photos, and strength numbers.
Week 12 review
A review call and a written plan for either maintaining or continuing the cut.
How it works
- Apply. Short form below: age, current weight, goal, and what's been getting in the way.
- Daniel reviews it. If it looks like a fit, you get an email with next steps and the payment link.
- Kickoff. Fill out the intake form and book your 20-minute call. Your targets and plan get set.
- 12 weeks. Lift 3x a week, hit your numbers, check in every week, join the call. Adjust one thing at a time based on your weekly averages.
- Week 12. Review call and a written plan for what comes next.
Start date: to be announced.
Pricing
$299/month after opening week ends.
| First 5 to sign up Founding price, locked for a full 12 months | $99/mo × 12 months |
| Everyone else who joins this week For the 12-week program (3 payments) | $99/mo × 3 |
| After opening week For the 12-week program (3 payments) | $299/mo × 3 |
Capped at 12 people so every check-in gets a real reply.
Apply firstApply first, then pay securely through Stripe. 14-day refund applies.
14-day refund
If it's not a fit in the first 14 days, tell Daniel and you get a full refund. No questions.
About Daniel
I'm Daniel Owens, the guy behind @DadBodWorx. I'm 47, 6'0", and a dad. I started at 264 lb and have been training since July 2025.
- Age 47
- 6'0"
- Started at 264 lb
- Training since July 2025
- ~1,500 kcal / ~150 g protein
- Lifts at a community gym
- Doesn't drink or smoke
- Faith and family first
Right now I'm on a hard cut at about 1,500 calories and 150 g of protein a day, lifting at a community gym. That's my number for my body. Yours gets set for you at kickoff.
I run this the same way I run my own cut: a few numbers, checked weekly, one change at a time.
FAQ
Is this just for men?
No. It's for adults 40 and up, men and women. Targets and training get set for you individually.
Do I need a gym?
No. Every plan has a gym version and a home/dumbbell version.
Do I have to eat 1,500 calories like Daniel?
No. Your calorie and protein targets are set for you at the kickoff call based on your size, activity, and goal.
How much time does it take?
Three lifting sessions a week, a 60-minute group call (recorded if you can't make it live), and one short check-in form a week.
How does the $99 price work?
During opening week the program is $99/month. The first 5 people who sign up keep $99/month for a full 12 months. Anyone else who joins during opening week pays $99/month for the 12-week program. After opening week it's $299/month.
What if I miss a group call?
Every call is recorded. Watch it later and post your questions in the group chat.
How many pounds will I lose?
No promised number. You'll track weekly weight averages, waist, photos, and strength, and adjust based on what those show.
When does it start?
The start date is listed in the How it works section and gets confirmed by email when you're accepted.
How do I pay?
Apply first. Right after you send the application you'll see a secure Stripe payment button, and the same button is in the Pricing section.
What if it's not for me?
Tell Daniel within 14 days and you get a full refund.
Apply
Daniel reads every application and replies by email.